The Climate Arrow

An icon is worth a thousand words

You know this one, the universal symbol for recycling:

And now there is this, the symbol for climate action:

The climate arrow represents our commitment to turn things around; to turn challenges into opportunities for a better future.

The arrow also acknowledges the leadership of individuals, groups, businesses and others across the country who are working for the betterment of their communities, country, and the world.

The original curved arrow design is a green arrow representing sustainability. It is shareware and registered under a Creative Commons license. It can be adapted to represent the commitment to positive solutions for any challenge facing our society - social, economic, or environmental. We use a light blue arrow to represent climate change.

The result is a flexible design that can be used to co-market solutions, projects, and campaigns:

Climate Action Circle

Just as the 3Rs logo has been incorporated into all kinds of visual designs to promote recycling, the blue arrow can be used to indicate support for climate action. It can also be integrated into promotional material for any campaign related to climate action, including marketing climate solutions, promoting community climate action plans, or branding for government campaigns.